What are the six P’s of Event Planning? 6 Splendid Cringeworthy Factors

six P's of Event Planning
What are the six P’s of Event Planning?

What are the six P’s of Event Planning?

Event planning is not easy. Many different elements to take into consideration, and ensure the perfect execution of each one of them. Therefore, What is the Six P’s of Event Planning? The following Six P’s of event planning will help you keep your event’s planning on track.

Every successful event begins with proper Planning. From deciding what type of event to host to selecting a venue, there are many factors to take into account before getting started. Make sure to have every detail covered by memorizing these Six P’s of Event Planning: Purpose, Place, Price, Promoters, Program, and Publicity.

What are the Six P's of Event Planning?
What are the Six P’s of Event Planning?


The first step in the planning process includes determining what type of event to host. It helps determine all the other details for your event tailored to the type of event you are hosting.

Next, select a venue. The venue dictates many of your other details like time, date, and cost. If you’re considering catering, the venue may also have an impact on the decision.

After selecting your venue, next, come up with a price for your attendees. Consider if there will be any additional costs involved in attending to the guests, such as parking or food and drinks.

It’s important to make sure people know about your event beforehand by promoting it well in advance through publicity methods like flyers, social media posts, or word of mouth. The more people who know about your event ahead of time means there are more people who could potentially attend!


What is the purpose of your event? Events can range from a party to a conference, a fundraiser, a sporting event. Therefore, always remember every event has a different purpose and should be handled with that in mind.

What is the intention of your event? For example, how does it fit into your company’s overall marketing strategy? To help clarify what you want to gain from this event, start by asking yourself:

What is the purpose of this event?

Who do we want to reach with this event?

Why are we hosting this event?

What will be the outcome of the event (for example, leads, leads, sales, etc.)?

Where do our target audiences spend their time online and offline?

How can we reach them through this event?

Also, examine the following: Do you want to host an event simply because you’ve always wanted to? Or are you hosting the event for a specific reason, like raising money for charity? Knowing your purpose helps you decide what kind of event it will be, which in turn helps determine the other details.

Examples include fundraisers, product launches, networking events, and birthday parties. All these factors help to answer the question What are the Six P’s of Event Planning?


The place is an important P in examining What are the Six P’s of Event Planning? You should begin by selecting a place. Be sure to ask questions like, “Where will the event take place?” and “How many guests do you expect?” The place is critical and among the Six P’s of Event Planning. The venue plays a significant role in your event’s success.

If you are hosting an outdoor event, make sure that it is held on a non-rainy day. In case you’re hosting an indoor event, make sure that people can hear each other without any problems.

When selecting your venue, also consider what type of environment it will create for your guests. For instance, if hosting an upscale event or one with formal dress codes, then avoid selecting a casual restaurant.

It’s important to choose a location that is appropriate for your event. A very big place limits guests from an intimate setting, while a more casual environment lacks the amenities needed to host an elegant affair. Consider the purpose of your event and then do some research on locations that are available in order to find the perfect one.

It’s also important to consider factors like parking availability, the proximity of public transportation, and setup space before you make a final decision on your venue. Upon deciding on the perfect place, it’s time to figure out which catering services best suit your event.

What are the Six P's of Event Planning?
What are the Six P’s of Event Planning?

Price is critical among the Six P’s of Event Planning.

The Price of your event is critical to its success. How much will it cost to produce the event? Is the price reasonable for your budget? What are you willing to spend? How do you plan on generating revenue for the event?

Is your event for-profit or non-profit? If you are organizing a for-profit event, it’s important to remember the value of what you are charging. You have to take into account the cost of everything, from venue rental to catering costs. The cost should be recoverable in ticket sales and sponsorships.

A key part of non-profit events is ensuring that the price is accessible to the members of your target audience. Research has shown that people are more likely to donate when they are asked for less money rather than more. Make sure that you have considered this when setting your ticket prices.

When determining the price, take into consideration not only your expenses but also what other events in your town are charging. If you charge an amount that is substantially higher or lower than other events, then people might perceive that as a reflection of the quality of this event. Planning out your pricing can help alleviate some of these struggles by allowing you to calculate how much money you’ll need to make in order to break even.


Promotion is a key factor in answering What are the Six P’s of Event Planning? Who is going to promote your event? You should identify the people who are willing to help you spread the word about your event. Your promoters can be friends, family members, or professional promoters. They form an important part of the Six P’s of Event Planning.

The most important thing is that they are credible and reliable. If they are not, it could lead to false information being spread about your event which will surely have negative consequences on the success of your event.

If planning to hire a promoter, make sure that they know what their role will be. They need to understand how their job relates to marketing for the event so that they will promote it in a way that best fits its needs. Don’t forget to ask them if they have any questions before finalizing anything!

Who are you trying to reach?

Make sure that your event is tailored to the type of people you want to reach. For example, if hosting a football game tailgate party, invite guests interested in football and tailgating.

Encourage your participants to share their experiences with others. Use word-of-mouth marketing or push attendees to use social media to advertise the event after they leave.

Promoters are an essential part of any successful event. Think about what type of people would be interested in what you’re providing, then find the appropriate promoters that fit the description. If you’re hosting a cooking competition for children, then promote it on local radio stations that serve family audiences with young children.

It’s important not only to select the right promotional methods but also to make them clear for everyone at your event. Provide signage at the venue and online for each promotion strategy so that attendees know how to help spread the word about your events!

What is the best way for me to get my event promoted?

The best way to promote your event is by letting people know that it’s happening! Here are some ideas of how you can do this:

  1. Send email invitations and reminders with a link to where attendees can register online

1. Use social media and post on Facebook and Twitter about the event

2. Create a blog post or press release about your event

3. Ask friends, family, and acquaintances if they would be willing to help share information about your event once it has been confirmed.


What activities will be included in your event?

Knowing activities to include in an event help answer the question What are the Six P’s of Event Planning? Do you want to host a dinner, cocktail hour, or afternoon tea? What types of foods do you want to serve? Will there be live music and games? If so, what type should they be?

If the event is for children, what age range will it target and what type of entertainment will it include (games, crafts, etc.)? Think about the kind of program that you want. This guides your decisions as you move forward with the planning process.

What type of event are you hosting? Is it a formal meeting, a trade show, or just an event for your employees? Figuring out the type of event helps you determine what type of program to put together.

There are many different types of programs to create for your event. For example, if hosting a conference, have a program with a list of speakers, panel discussions, workshops, and/or breakout sessions. On the other hand, if planning an employee party then have more of an open social atmosphere that includes games or activities.

What is the purpose of your event?

Do you want to host a fundraiser? Organize a networking event? Provide an educational seminar?

If you’re hosting a fundraising event, you will need to plan ahead and ensure that your nonprofit is legally allowed to accept donations. When hosting a networking event, make sure to include the details of your contact information and your organization’s membership level. On the other hand, if you’re providing an educational seminar, find out what type of meal or refreshments will be offered at the event.

It’s crucial to account for the planning of these elements when designing your program. In many cases, it can actually help attendees with decision-making about whether or not they’ll attend the event.


Publicity is an important part of the Six P’s of Event Planning. When it comes to publicity, there are a few different options.

Traditional Media

This includes things like newspapers and magazines.

Online Media

What are the Six P's of Event Planning?
What are the Six P’s of Event Planning?

This could include anything from a blog to a social media account.

Direct Marketing

In answering the question What are the Six P’s of Event Planning? Direct marketing remains a priority. It includes any form of communication where there is direct contact with the consumer, such as email blasts or flyers in the post office.


It involves individuals calling prospective customers on the phone for various reasons, such as pitching a service or asking for donations. In addition to these common methods, there are other less traditional methods available for selection. They include door hangers, text messages, and voicemails.

A successful event is one with publicity. If no one knows about the event, the chances of failure remain high. The most important thing to do before any event is to create a media plan and set up a timeline to release information about your upcoming event. Also, share information about your event on social media, as many people spend time on the platform, and are likely to see the advertisement there.

No matter what your chosen method of publicity is, consider how it affects others around you. If using traditional media or telemarketing, notify those who may be affected by your efforts such as neighbors or restaurant owners near the venue location.

Release Information Early

Releasing information early helps you generate buzz and excitement among those not invited yet. This is an excellent way to make sure that as many people as possible know about your event and want to attend!

What are the Six P's of Event Planning?
What are the Six P’s of Event Planning?

Take Away

Event planning requires careful planning to determine the venue, date, costs, promotion, and program. Once you have your plan in place for all the details of your event, the Six P’s of event planning will help you create a memorable experience for your attendees.

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